Digitalization of the rich
Because of the spread of digital technologies and smart devices it is unquestionable that digital wealth management solutions are playing an increasingly important role. It means that companies who offer financial advisory services need to get their tools to match or exceed the desired level of the customers’ expectations.
The brand new study from Accenture Gen D Europe Research: Serving the High Net Worth Investor confirms this trend of digitalization. The report contains several data which is a direct message to firms that developing a targeted digital strategy for their wealthy customers (mass affluent to HNWI) is an inevitable step and the half digital-half person advisory will be the new normal. The challenge is extremely big, because the above mentioned customers are digitally savvy and possess on $22 trillion in assets.
Read more – Digital catering to the High Net Worth Investor